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mayday mayday mayday brendan may, founder of robertsbridge, on the planetary emergency, business and the environment leaked wwf report casts doubt on msc blue tick 4 responses » nov 29 2016 as a former chief executive of the marine stewardship council (msc) i follow on-going debates about certification with a keen interest, not least because my work on the deforestation agenda raises many of the challenges we see with certification and eco-labelling in general. i have often documented my concerns about the market signal sent by certifying species such as antarctic krill, or even, god help us all, australian shark fin, which was mooted a few years ago. and given the on-going failure of companies like john west to embrace sustainability, tuna certification has also been one to watch closely. i’ve also been keeping an eye on the relationship between wwf (who are in a partnership with john west that has left a sour taste in some conservationists’ mouths) and msc, which according to saturday’s times newspaper has reached something of a perilous state. a wwf report has been leaked to several individuals, including me. it’s something of a bombshell analysis of the msc by wwf (which actually founded the msc!) the report documents the ‘troubling, systemic flaws with the msc scheme’. wwf concludes that the msc programme has not been what they ‘envisioned’ it to be, and in particular has not been an ‘accurate means for sustainability of the indian ocean tuna fisheries’. it’s a damning and painstakingly detailed indictment of msc’s attempts to accord certification to tuna fisheries in the indian ocean, claiming that msc is willing to compromise its own systems and processes in order to secure the blue tick for applicants with deep pockets. additionally, the report reveals that msc is able to give ‘interpretations’ of the harvest control rules (hcr), in order to secure the blue tick for fisheries that are categorically unable to meet the minimum levels set out in the msc fisheries standard. according to wwf, msc’s financial interest in the outcome of certifications is now playing too big a part in the process, because the msc receives royalty fees on the licensing of the blue tick logo. ouch. the times has reported wwf’s rebuttal which claimed that this was an unchecked ‘draft of an internal paper’. having seen the document, fully designed and laid out, spattered with detailed references, i find that rebuttal slightly hard to believe. the document pdf is even named ‘final’! it’s for others to decide how draft or not this was. you can read it here: wwf-retrospective-indian-ocean-tuna-hcrs-final-2-1-1 this episode yet again shines the spotlight on certification and the credibility of even the most ‘gold standard’ schemes. in general i remain a supporter of certification as a tool for better resource management. but i am sometimes reminded of that brilliant quote by eric hoffer: ‘every great cause starts as a movement, becomes a business and ends up as a racket’. posted by brendan may at 9:18 am the green party is kodak. it could be google no responses » jan 19 2015 i’m an environmentalist; it is what i do for a living, and what i will always be. politically, i can’t muster any enthusiasm for the mainstream parties, and i’m actively hostile to the likes of ukip. i wish, therefore, that i could support the green party. it should be my natural political home, if only it were able to galvanise not just those converted to the sustainability movement but those – like me – actively immersed in it every day. unfortunately, from my vantage point, they are about as credible as michael foot’s labour party. and, having read their policy documents, not much different ideologically. their current ‘surge’ may give them hope of some kind of electoral breakthrough. i fear such optimism would be misplaced. the first problem is their positioning. the greens come across as anti-business, anti progress, anti aspiration and anti enterprise. they share the sort of utopian idealistically rooted thinking that gave birth to the diggers in 1649, and the levellers around the same time. and they didn’t last long. there is a terrible irony here. given the massive opportunities in clean technology, a leaner competitive economy, the extraordinary advances in renewables, scientific progress that makes the last two millennia pale, there ought to be room for an economic policy platform that marries green thinking with economic benefit. the second problem is more parochial – the structure of the party. for many years, two ‘co-leaders’. the greens’ strongest asset, caroline lucas, is in parliament but no longer leader. a leader who is not in parliament and who, despite her media background, is unsuited to the media age. will the public vote in large numbers for an australian calling for re-nationalisation of the railways and transgender rights? stranger things have happened, but not many. all this is compounded by an appearance and feel that screams of looking backwards (to 1649) and inwards, and managing to do both at the same time. there is no political savviness, no smart cultivation of the media, no stand out proposition, no sense at all of the momentous potential inherent in environmental capitalism. i read that they aspire to participate in government at a national level. but a green party which behaves like a 1970s protest movement, is split down the middle and has turned its brighton government into an acrimonious mess isn’t a terrific signal that the they can deal with proper grown up office. despite my loathing of all that ukip stands for, it has built its remarkable popularity, which could swing the general election, by adopting clear, if mad, policies, and communicating them with skill. even making a virtue of the deliciously bonkers clangers its troops excel at with such reliable regularity. it has been said the greens are too ‘nice’ for politics. a look within the party and its internal machinations would quickly negate such a claim. arguments disguised as ‘consensus building’, the tortuous right of dissenters to have their voice and express it at will, endless policy motions, sub clauses, votes and amendments, and earnest corridor discussions between activists on how to demolish the capitalist system, oh so gently of course. it’s a nice club to be in if that’s your bag, but a serious political force it can never be. so come on greens, step up a bit. find a leader who can do for the 21st century green argument what farage has done for 1950s bigotry. abandon old labour policies and embrace a vibrant, entrepreneurial lean economy. forget the obsession with wealth (you might need more wealthy donors) and corporate power (you might need that too) – focus on the irrefutable arguments for the circular economy, renewables, cleaner, greener spaces and quality of life. if your policies on migration and transgender rights alienate the mainstream, ditch them. a green party in 2015 should be an innovator like google or apple. instead, it looks like kodak, which kept its head firmly lodged in the sand as mobile photography replaced film. kodak went bust. it’s a warning worth heeding. this article first appeared at www.businessgreen.com posted by brendan may at 10:04 am 4 reasons to mothball ‘green consumer’ behaviour change no responses » jun 06 2014 here’s an article i wrote for business green, reproduced at greenbiz.com about why i’m sceptical of the ‘behaviour change’ agenda. http://www.greenbiz.com/blog/2014/06/06/4-reasons-mothball-green-consumer-behavior-change posted by brendan may at 3:52 pm statoil’s killer blow to norway’s green credentials no responses » jun 02 2014 it’s a puzzling place, norway. on the one hand, like its scandinavian neighbours, the country boasts a far higher degree of environmental sophistication than britain and several other western democracies. electrified transport systems and renewables are years ahead of ours; recycling and the quest for locally sourced produce

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https://wp.maydayblog.com/2016/11/leaked-wwf-report-casts-doubt-on-msc-blue-tick/#comment-10464
https://wp.maydayblog.com/2015/01/the-green-party-is-kodak-it-could-be-google/#respond
https://wp.maydayblog.com/2013/11/the-sustainable-business-circuit-is-becoming-a-tiresome-jargon-filled-parody-of-itself/
https://wp.maydayblog.com/2014/06/statoils-killer-blow-to-norways-green-credentials/#respond
https://wp.maydayblog.com/2016/11/leaked-wwf-report-casts-doubt-on-msc-blue-tick/#comments
https://wp.maydayblog.com/2014/06/4-reasons-to-mothball-green-consumer-behaviour-change/#respond
https://wp.maydayblog.com/2013/11/the-sustainable-business-circuit-is-becoming-a-tiresome-jargon-filled-parody-of-itself/#respond
https://wp.maydayblog.com/2016/11/leaked-wwf-report-casts-doubt-on-msc-blue-tick/#comment-10414
https://wp.maydayblog.com/2013/12/dont-waste-2014-talking-green-nonsense-ms-etc/#comment-1520
https://wp.maydayblog.com/2016/11/leaked-wwf-report-casts-doubt-on-msc-blue-tick/#comment-10466
https://wp.maydayblog.com/2014/06/statoils-killer-blow-to-norways-green-credentials/
https://wp.maydayblog.com
https://wp.maydayblog.com/2014/03/the-real-cost-of-tescos-cheap-tuna/#respond
https://wp.maydayblog.com/page/2/
https://wp.maydayblog.com/2013/10/shell-refuses-to-save-the-arctic-but-its-customers-still-could/
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